Leadership Communication Pack

A strategic transformation is only as powerful as the story that brings it to life. This toolkit is designed to help you translate the high-level principles of Logos Ethica into a clear and coherent narrative for the entire organization. It provides the essential resources—from a CEO announcement to manager talking points—to ensure the 'why' behind this work is communicated with clarity and conviction. Use this pack to empower your leaders to speak with a single, confident voice, transforming a top-down initiative into a shared, organization-wide commitment.

How to Use This Pack

This pack contains three distinct templates designed for different audiences and purposes.

  1. Internal Launch Email: Use this template as the first official announcement from the CEO to all employees.

  2. Team Meeting Slide Deck: This provides the structure for a short presentation that can be used in an all-hands meeting or adapted for departmental meetings.

  3. Manager Talking Points: This is a one-page guide to help middle managers discuss the initiative consistently and confidently with their direct reports.

1. Internal Launch Email Template

Instructions: Copy and paste this text into an email. Customize the sections in [brackets] to fit your company's specific context.

From: [CEO Name]

Subject: A Renewed Commitment to Our Principles and Performance

Team,

Today, I want to share an important initiative that will shape the future of our company: our formal commitment to Logos Ethica.

At its core, this is a simple but powerful idea: that acting with integrity is the single most effective strategy for achieving sustainable, long-term success. It's about recognizing that our performance as a business is directly linked to the trust we build with each other, our customers, our partners, and our community.

What does this mean for us?

Over the coming months, we will be embedding this principle more deeply into our organization. This isn't about a new set of rules; it's about upgrading our operating system. We will be working to:

  1. Align our strategy even more closely with our core purpose and values.

  2. Equip our teams with better frameworks for navigating complex decisions.

  3. Ensure our culture consistently supports and rewards doing the right thing.

This journey starts with all of us. It's about having the courage to speak up, the discipline to make thoughtful choices, and the shared ambition to build a company we can all be immensely proud of.

You will hear more about this in our upcoming all-hands meeting and from your managers. I am personally energized by this commitment and confident that by focusing on our integrity, we will unlock our greatest potential.

Thank you for your dedication.

Best,

[CEO Name]

2. Team Meeting Slide Deck Template (Outline)

Instructions: Use this outline to build a simple, 5-7 slide presentation for an all-hands or team meeting.

Slide 1: Title Slide

  • Title: Our Commitment to Logos Ethica

  • Subtitle: How Integrity Drives Our Success

  • Presenter: [CEO/Leader Name]

  • Date: [Date]

Slide 2: The Core Idea

  • Title: What is Logos Ethica?

  • Key Point: It's our strategic belief that Ethics IS the most effective Strategy.

  • Visual: A simple diagram: Integrity → Trust → Sustainable Performance

  • Quote: "This isn't about choosing between 'doing good' and 'doing well.' It's about achieving success through our principles."

Slide 3: Why Now?

  • Title: Why This is Our Focus

  • Bullet Point 1: Building Trust: In a complex world, trust is our most valuable asset. It's what earns us loyal customers and attracts the best talent.

  • Bullet Point 2: Making Better Decisions: This gives us a framework to navigate tough choices with clarity and confidence.

  • Bullet Point 3: Long-Term Resilience: This is our strategy to build a company that can thrive for decades, not just the next quarter.

Slide 4: Our Three Areas of Focus

  • Title: How We'll Bring This to Life

  • Icon 1: Integrated Strategy: Aligning our business goals with our core purpose.

  • Icon 2: Lucid Decisions: Using clear frameworks to guide our choices.

  • Icon 3: Coherent Culture: Ensuring our systems and behaviors match our values.

Slide 5: What This Means for You

  • Title: Your Role in This Journey

  • Key Message: This is not a top-down mandate; it's a shared commitment.

  • Expectation 1: Live Our Values: Use them as a guide in your daily work.

  • Expectation 2: Speak Up: We are building a culture where it is safe to raise concerns and ask tough questions.

  • Expectation 3: Think Long-Term: Consider the impact of your decisions on all our stakeholders.

Slide 6: Next Steps

  • Title: What to Expect

  • Point 1: Ongoing discussions in team meetings.

  • Point 2: Integration of these principles into our goals and performance reviews.

  • Point 3: A renewed focus on transparency in our communications.

Slide 7: Q&A / Thank You

  • Title: Questions & Discussion

3. Manager Talking Points

Instructions: Provide this one-page guide to all people managers to help them facilitate discussions with their teams.

Objective: To help your team understand what Logos Ethica means for them and their work.

Key Messages to Reinforce:

  1. This is a Strategy, Not Just a Slogan. Explain that this is our core business plan for long-term success. It's how we plan to win in the market.

  2. This is About Empowerment, Not Blame. The goal is to equip everyone to make better decisions. This isn't about punishing past mistakes; it's about building future strength.

  3. Psychological Safety is Key. Reassure your team that their voice matters. Emphasize that raising a concern or questioning a decision is a valuable contribution to our culture.

Potential Questions from Your Team & How to Answer Them:

  • Q: "So, what is actually changing for me?"

  • A: "In the short term, the biggest change is how we talk about our decisions. We'll be more explicit about connecting our choices to our values and long-term impact. Over time, you'll see this reflected in our team goals and how we recognize great performance."

  • Q: "Does this mean we can't focus on hitting our numbers anymore?"

  • A: "Absolutely not. It's about how we hit our numbers. This framework will help us achieve our goals in a way that is sustainable and doesn't create long-term risks. It's about ensuring our success lasts."

  • Q: "What if I see something that doesn't align with our values?"

  • A: "Your first step is to talk to me. We can discuss the situation together. My role is to ensure you feel safe and supported in raising these issues. If for any reason you're not comfortable talking to me, our HR department is always a confidential resource."

  • Q: "Isn't this just the latest corporate buzzword?"

  • A: "That's a fair question. The only way we can prove it's not is through our actions. Hold me and the rest of the leadership team accountable. You should judge this initiative based on the consistency you see between our words and our decisions over the coming months."